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O tym kursie
This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
Profil odbiorcy
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.
Czego się nauczysz?
In this module, you will learn about setting up your Marketing instance and configuring advanced settings.
Lessons
Set up and manage Dynamics 365 Marketing
Configure marketing settings
Domain authentication, email best practices, and GDPR
Manage assets and content settings
After completing this module, students will be able to:
Set up your Marketing application.
Configure advanced settings such as organization, business management, and content.
Set up your asset library
Configure domain authentication
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
Lessons
Manage accounts and contacts
Create and manage leads
After completing this module, students will be able to:
Track customers as accounts and contacts.
Perform account-based marketing.
Configure a lead scoring model.
This module will cover how to create marketing forms and pages.
Lessons
Manage forms
Manage marketing pages
After completing this module, students will be able to:
Create marketing forms and embed them on marketing pages.
Create a marketing page.
Preview, validate and go live with a marketing page.
Create marketing form and page templates.
This module will cover how to create different types of segments, how to build a subscription center, and how to configure double opt-in.
Lessons
Create and manage segments
Manage subscription centers and double opt-in
After completing this module, students will be able to:
Build a segment.
Create a subscription center.
Manage global and form-specific double opt-in.
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
Lessons
Create marketing emails
Create customer journeys
Manage content, event triggers and journeys in real-time marketing
Manage website visits, redirect URLs, and social postings
After completing this module, students will be able to:
Create and design email messages.
Preview, validate and go live with email messages.
Save an email message as a template.
Create a customer journey.
Use real-time marketing and event triggers in customer journeys.
Configure redirect URLs.
This module will review the customer journey creation process.
Create an event
Create a webinar event
Promote and manage events
Advanced event management features
After completing this module, students will be able to:
Create an event.
Create a webinar event using Teams as a webinar provider.
Promote an event.
Manage the event website.
Configure events settings.
This module will demonstrate how to create and distribute surveys to customers.
Lessons
Create a survey project
Create surveys with Dynamics 365 Customer Voice
Send Dynamics 365 Customer Voice surveys
After completing this module, students will be able to:
Manage surveys using projects.
Create a survey.
Personalize a survey.
Distribute a survey to customers.
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
Lessons
Evaluate marketing initiatives with analytics
Review the marketing calendar
After completing this module, students will be able to:
Use insights to make decisions about marketing eefforts.
Score leads.
View insights related to customer journeys and email messages.
Use the marketing calendar to track your initiatives.
Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.
Firma jest Autoryzowanym Ośrodkiem Szkoleniowym MICROSOFT Silver Learning
Możesz u nas podejść do egzaminu Pearson VUE
Spółka posiada wpis do ewidencji placówek niepublicznych Nr ew. ES.VIII.4320-6/p.n./2003 wydany z upoważnienia Prezydenta Miasta Łodzi
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Zachęcamy firmy do uzyskania możliwości dofinansowania na szkolenia oferowane przez naszą firmę. W obecnej chwili istnieją dwa sposoby dzięki którym możesz uzyskać dofinansowanie.
Nasi pracownicy pomogą uzyskać dla Twojej firmy dofinansowanie. To naprawdę nie jest trudne. Jeżeli masz pytania napisz lub zadzwoń do nas.
Zapraszamy!
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Przewidziany egzamin do szkolenia: MB-220
Zapisz się na egzamin już dzisiaj! Kontakt do Centrum Egzaminacyjnego: mjezionek@ntg.pl tel: 502 147 093 lub zapisz się przy pomocy formularza.
Najbliższy termin: 27-11-2023 09:00
Najbliższy termin: Prosimy o kontakt
Najbliższy termin: Prosimy o kontakt
Najbliższy termin: Prosimy o kontakt
Najbliższy termin: Prosimy o kontakt
Najbliższy termin: Prosimy o kontakt
Najbliższy termin: Prosimy o kontakt
Najbliższy termin: 19-10-2023 08:30
Najbliższy termin: 23-10-2023 09:00
Lepsze zrozumienie wykorzystywanych systemów i narzędzi pozwala na osiągnięcie wyższej wydajności w pracy i uniknięcie błędów.
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